Information about the authenticity of customer reviews

Each consumer review is verified for authenticity before publication to ensure that reviews only come from consumers who have actually purchased/used the products being reviewed.

The review takes place

• by manual verification in the form of a comparison of the rating with the order history of the merchandise management system in order to make a previous product purchase a necessary condition for publication.

and

• by sending individualised links to consumers after completing an online order that lead to an online evaluation form and ensure that access to the evaluation function is only granted to consumers who have actually purchased a product